Social listening Wild West: How to Lay the Groundwork for a Social Measurement Program
Big success starts with small wins. Hear how Nutrisystem integrates social listening across its lifestyle brands to drive strategic decisions across the organization, from content and messaging to customer engagement and care.
Speaker - Ryan Baker, Social Care Manager, Nutrisystem
Changing roles of agencies in the new world AI based insights.
Please join Anupam Singh as he shares actual case studies of how PR, and Advertising agencies have to change their approach when working with their clients. Hear actual case studies where 113 Industries have guided agencies to deliver strategic work using their AI based insights. The world of consumers preferences is rapidly changing, and agencies have to be strategic in their interactions with their clients. They cannot simply continue to provide reputation management, and branding services. They have to be their client's trusted advisors based on actual data. Instead of leading with creative they have to lead with insights.
113 Industries will share how they have helped their agency partners in guiding their clients when dealing with headwinds of declining demand created by FUD (Fear, Uncertainty, and Doubt).
Speaker - Anupam Singh, Founder, President, 113 Industries
Experience NetBase, Social Analytics and Monitoring
NetBase enables the power of real-time insights into all customer conversations, trends, sentiment and market direction through the power of next generation artificial intelligence.
Speaker - Paige Leidig, Chief Marketing Officer, NetBase Quid
See Quid, Data Visualization in Action
Quid solution enables organizations to understand the story behind their customers, competitors, markets, and brand deriving intelligence from news articles, company information, patents and other sources.
Please check back as more customer sessions are added